Комплексное продвижение компании СБ Групп

Главное о кейсе

1. Конверсия из посещения сайта в заявку увеличена с 1,3% до 3,9 % (в среднем на 4 проекта)
2. Стоимость клиента снижена с 80000 руб до 21000
3. Кол-во обращений увеличено с 80 в мес. до 232
4. Конверсия из заявки в продажу увеличена с 2% до 18%

Бизнес-задача и ее решение

Customers problem
1. Few clients come from partners (designers, foremen, builders of cottages, etc.)
2. Managers are overwhelmed with incoming requests, this affects the quality of processing
3. There are no analysts before the sale, there is information about the cost of leads, but it is accurate to say how much and for what amount nobody has sold.
4. In a situation of a very high cost of treatment (in the season up to 3500 rubles) under
doubts were placed on the profitability of the Internet as a sales channel.
5. In the sales department, a low conversion from leads to customers (2%, with a forecast conversion of 40% of competitors!)
6. The company has very little resale, although customers could apply for services, purchase of related products. The company lives off of
7. Services for construction and wholesale sales of equipment, retail sales are practically non-existent, but I would like this direction to support the company in a non-season.
8. Management suspects that some managers may "merge" some of the requests to third-party installers, but they can not track the transfer of the application.


decision
1. Set up a PBX based on Asterisk. In addition, they connected PBX based on Beeline, so that calls could be recorded even from mobile phones. Vsezvonki neatly collected in the client's card.


2. Established the transfer of calls from the busy manager to the free one. If the client does not receive a response after three rings, the call goes to the next manager.

3. Established a simple and understandable SugarCRM and linked it with systems of analytics. SugarCRM was linked to the system of analytics of the site Universal Analytics and implemented a personalized analytics for each user. The manager sees in CRM on what advertising channel the client has come, how many purchases he made and how much, how many times he visited the site, even pulled up the social profile of the client in CRM. Back to the Universal Analytics data about closed transactions and real income are transmitted.

4. Help managers understand the technical details. Listening to calls showed that managers "swim" in technical details. Together with the leading engineer, we developed a corporate sales book and an appraisal system. Managers began to better understand the product and established relations with the technical department.

5. Wrote scripts of conversations. For each step in the sales funnel, they described customer objections and processing options.

6. We rebranded commercial offers
7. Upgraded 4 sites of the company
8. Improved the effectiveness of advertising campaigns
More details in the case on our website
https://adverbs.ru/portfolio/item-sb-grupp/

Прочая информация о кейсе

complex promotion of SB. Our task is to start effective Internet marketing . The set of works included: adjustment of the CMR and telephony, adjustment of advertising campaigns in 4 areas of the company's activities, work on SEO-optimization of 4 sites, automation of the sales department.

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