Продвижение сериала «Ходячие мертвецы» на телеканале Fox

Главное о кейсе

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By conducting a complex campaign, we reached the maximum coverage of users, working both on female (beauty bloggers, food bloggers) and men's (+100500, chezasait) audiences. We attracted the maximum number of users from different channels and increased the coverage, motivating users to share our content with the help of the game mechanics "Shoot and Win."

Recruiting users to subscribers is achieved by drawing the main prize only among subscribers of Rostelecom. A valuable top prize motivates users to connect to an interactive TV from Rostelecom.
Result https://youtu.be/-DnmJvFKHa8

Бизнес-задача и ее решение

Task:
To conduct a promotional campaign in the Internet to support the release of the new “Walking Dead" series on FOX TV channel and attract attention to Rostelecom interactive TV.

Прочая информация о кейсе

Website is a blog of a real zombie. It accumulates pieces of content about The Walking Dead 7th season. All content is written by zombie. User can follow the zombie (he should login via social network) and share its news every day. Each sharing gives user +1 point. Most active users can win main prize - trip to Los Angeles. We also offer users to guess how events will unfold in 7th season.

See case https://youtu.be/-DnmJvFKHa8

Видео