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Продвижение сериала «Ходячие мертвецы» на телеканале Fox

Заказчик: Fox
Исполнитель: Articul
Продвижение сериала «Ходячие мертвецы» на телеканале Fox


Website is a blog of a real zombie. It accumulates pieces of content about The Walking Dead 7th season. All content is written by zombie. User can follow the zombie (he should login via social network) and share its news every day. Each sharing gives user +1 point. Most active users can win main prize - trip to Los Angeles. We also offer users to guess how events will unfold in 7th season.

See case https://youtu.be/-DnmJvFKHa8

Поставленная задача и ее решение

To conduct a promotional campaign in the Internet to support the release of the new “Walking Dead" series on FOX TV channel and attract attention to Rostelecom interactive TV.


Достигнутые цели и KPI по итогам запуска

Views of all videos 4 190 118
By conducting a complex campaign, we reached the maximum coverage of users, working both on female (beauty bloggers, food bloggers) and men's (+100500, chezasait) audiences. We attracted the maximum number of users from different channels and increased the coverage, motivating users to share our content with the help of the game mechanics "Shoot and Win."

Recruiting users to subscribers is achieved by drawing the main prize only among subscribers of Rostelecom. A valuable top prize motivates users to connect to an interactive TV from Rostelecom.
Result https://youtu.be/-DnmJvFKHa8
Интегрированная рекламная кампания
Tagline Awards 2017
Лучший интегрированный проект
Tagline Awards 2017

Дата запуска

20 ноября 2016 года


Aristakesyan Egor
Obanin Alexandr
Solnyshkina Asya


Chezasite, Max +100500


Кампании / креатив → Интегрированные рекламные кампании (360° digital)
Интегрированные digital-проекты