Продвижение Клиники СЛ в Instagram

Главное о кейсе

RESULTS
Clicks to a website from Instagram: 1284
4,52 maximum viewing depth between all traffic sources
Approximately 2,24 minutes spent on the website

June 1 - October 31, 2019
614 calls
531 target-oriented calls
169 unique calls
The data was collected from the call tracker.

PROFILE’S REACH : 413 778
PROFILE VISITS: 23 491
MESSAGES: 957
LIKES: 8 250
COMMENTS: 3 661
Engagement rate has been doubled.

Бизнес-задача и ее решение

GOAL
Attract new clients to the clinic both offline and online.
 
OBJECTIVES
SMM strategy correction 
Good quality content 
Communication with influencers
Contest mechanics 
Targeted advertising 

STRATEGY CORRECTION
Since March 1, the goal of the Clinic sl promotion has been adjusted: the rubrics, text feed, and visual design have been changed.

CONTEST MECHANICS
Clinic SL contests are held not that often - only in case of image-building views. However, they helped to develop an interest in the promoted product.
Each contest offered to win one of the clinic procedures. The medium reach is more than 10 000 views.

TARGETED ADVERTISING
The Clinic SL targeted advertising is a situational promotion tool. Advertising campaigns are associated with the launch of the clinic’s special offers.
Promo posts are used to attract Instagram users to clinic’s special offers.
Advertising reach > 68 000 users 

Прочая информация о кейсе

Сlinic SL is a multi-profile center, providing services of aesthetic medicine, plastic surgery, gynecology, urology, othorinolaryngology. 
 
The clinic has been working for 15 years. 
The average check per guest is highest than in others city clinics.
 
We have been running the clinic’s Instagram account for 2 years.

Текущая доступность работы

https://www.instagram.com/clinic.sl/

Скриншоты