Продвижение Stand Up клуба в Казани

Главное о кейсе

Goals fulfilled.

Budget spent on work with influencers: 0 rubles.
58 invited influencers visited the opening.

25 000 people have visited Stand Up Club.

The number of followers has increased by 795%.

THEN — NOW
Followers: 1 401 — 11 144 +795%
Likes: 945 — 34 540 +3751%
Reposts: 357 — 11 026 +3088%

Posts' reach: 1 972 333
Advertising campaign coverage: 217 320
Profile visits: 111 189

Бизнес-задача и ее решение

Goal:
Immediately arouse the audience interests: both online and offline.
Attract the record number of city influencers with NO BUDGET.

Approach:
Strategy Creation
Content Design
Work with city influencers
Community management
Contests mechanics
Targeted advertising

Posts’ topics: event posters, interviews with comedians, announcements, UGC, photo reports, contests.

Work with influencers:
From March, 26 to April 2, we have invited
135 influensers from Kazan. With an audience from 4 to 700 thousands followers.
40 did not answer 29.6% 
37 cannot / do not want to come 27.4% 
58 came 43% 
55 posted stories 94.8% 
8 posted a publication 13.8% 
1 did not like the event 1.7%

Contest mechanics:
Draw of a ticket to the concerts
Draw a table for one of the performances

Прочая информация о кейсе

STAND UP CLUB - NEW KAZAN ENTERTAINMENT FORMAT.
STAND UP CLUB is the first and only one club that organizes a show of famous and not so famous stand-up comedians. Also, it provides a place for open mic.

Текущая доступность работы

https://www.instagram.com/standup_kzn

Видео

Комментарий заказчика

Девчонки большие молодцы, мы совершенно не вникали в работу, всё было сделано в лучшем виде. Соцсети и сейчас для нас ключевой источник трафика зрителей. Очень круто придумали и отработали с блогерами в дни открытия.