Ведение социальных сетей города-курорта Свияжские холмы

Главное о кейсе

RESULTS
Goals achieved.
226 500 people visited the resort town of Sviyaga Hills from December 1, 2018 (starting with the season) to March 20, 2019.

TARGETED ADVERTISING BUDGET is 0 rubles.

INSTAGRAM
Then November, 1 2018 — Now March, 20 2019
Followers: 14 100 — 21 714

2017/2018 vs 2018/2019
Likes: 224 646 — 293 046
Comments: 25 256 — 31 712
Profile visits: 47 673 — 100 408
Posts’ reach: 526 765 — 1 035 211

VK
Then November, 1 2018 — Now March, 20 2019
Followers: 13 779 - 15 509

2017/2018 vs 2018/2019
Likes: 15 480 — 17 477
Comments: 5 339 — 6 238
Reposts: 1 108 — 1 225
Profile visits: 56 910 — 45 147
Posts’ reach: 226 783 — 258 035

Бизнес-задача и ее решение

GOAL
Attract as many people as possible in winter (high season).
Increase the number of followers.

APPROACH
Qualitative content
Contest mechanics: launch a series of draws to reach the target audience
Collaboration with the influencers
Community management

QUALITITATIVE CONTENT
Everyday we are publishing a post with last news, weather conditions and working hours.

CONTEST MECHANICS
The draw of ski passes
Video competition among snow park participants

INFLUENCER
Popular Kazan snowboard blogger @boltliferu

COMMUNITY MANAGEMENT
Answers to the most frequently asked questions: the weather, work of tracks, feeding points, equipment rentals.

Прочая информация о кейсе

Sviyaga hills resort is an all-year-round type of resort located 30 kilometers from Kazan.

In winter:
— Ski resort
In summer:
— Golf course and beach vacation
All year round:
—10 restaurants and cafes
— 4 hotel complexes
— more than 100 chalet houses
— wellness center

Скриншоты