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Бизнес-задача и ее решение
Perekrestok wanted to tell broad audience that supermarket now has a delivery service in Moscow and Saint-Petersburg.
We launched a special project which was aimed to find the best workers - couriers who will work at the service.
The special project consisted of two parts: a landing page where all candidates could submit their CVs, and a commercial about fictional bootcamp-style courier academy of Perekrestok.
Прочая информация о кейсе
Special project for Perekrestok
Courier Academy of Perekrestok shows the way people are prepared to work in the delivery service.
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Серебро
• Лучшая вирусная кампания
Tagline Awards 2019
Дата запуска
1 ноября 2018 года
Авторы
Creative Producer - Zabotina Sofya
Creative director - Maksim Perlin
Copywriters - Alina Izmaylova, Olga Takoeva
Screenwriter - Artem Golikov
Director - Nikita Tamarov
Videoproducer - Igor Esenin