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Музыкальный альбом Dacha

Заказчик: «Перекрёсток»
Исполнитель: BlackLight
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Музыкальный альбом Dacha

Описание

To promote the brand, we have gathered the Perek music group, and released the debut EP album DACHA comprised of disco-style and pop sounds.
The tracks became available for listening on all streaming platforms (Apple Music, VK Music, Яндекс.Музыка, Spotify etc.), and were dedicated to countryside holidays, family, summer and “Perekrestok”.
For each of the 6 tracks included in the EP, we shot music videos in the nostalgic 90s style with the motives of recognizable touching realities: the red “Zhiguli” car, colorful clothes, poor graphics, flying fonts and intrusive artsy transitions in editing.

Поставленная задача и ее решение

The aim of the project is to create a viral that encompasses a broad target audience from 15 to 45 years and reveals the benefits of “Perekrestok”: a wide delivery area, groceries’ freshness and a developed loyalty program.

Скриншоты

Видео

Достигнутые цели и KPI по итогам запуска

3 000 000 views in total (YouTube + Social Media)
72 media publications
40 000 playbacks
3 000 000 RUB in PR-Value

Комментарий заказчика

We tried to make trendy and visible content for our social media. This type pf contents works in both ways: for out target audience but for younger generation also.
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Золото
• Лучшее Social Media ритейл-компании
Tagline Awards 2019
Бронза
• Лучшая вирусная кампания
Tagline Awards 2019

Дата запуска

25 июля 2019 года

Авторы

Zabotina Sofya - Creative Group Head
Izmaylova Alina - Creative Producer
Viryukin Eugenii - Videoproducer
Valentin Grosu - Director
Ira Groza - Singer/ Cameraman
Maria Savvina - Director of photography,

Номинации

Кампании / креатив → Вирусы / вирусное видео
Social Media → Ритейл и e-commerce

Ссылки

perek-dacha.ru yadi.sk youtube.com youtube.com youtube.com youtube.com youtube.com music.yandex.ru youtube.com