#ЯСАМ — проект Сбербанка для cамозанятых

Главное о кейсе

27,654,607
Accumulated publications reach

more then 10,000
New registered self-employed customers

Бизнес-задача и ее решение

Goal
To attract new self-employed customers and to motivate clients to register at Sberbank.

Task
To launch a campaign that will support the opening of your business.

Solution
Create a landing page, run and hold a contest for the most interesting business idea, the prizes in which will be advertising publications from top Instagram bloggers.

Прочая информация о кейсе

From January 1, 2019, a special tax regime appeared for the self-employed-a tax on professional income. The self-employed are people who have decided to work for themselves.
Sberbank was one of the first to develop a product for the self-employed with an extended free package of services.
How to tell people about the self-employed and why everyone who has a business is profitable to become them?
We came up with and launched a digital-project #YASAM!

Скриншоты

Видео