AR-игра в Instagram

Главное о кейсе

We got 300 k interactions for a week

Бизнес-задача и ее решение

R-masks in Instagram is a common thing nowadays, but we decided to use new trend – interactive games in AR-masks. And created one. Instagram is the most popular platform for AR-masks in Russia and the best platform where Friday! TV channel target audience is located. AR-masks is the best native way to tell users about a product.

Прочая информация о кейсе

We created an AR-mask on Instagram. The idea behind is a claw machine game that we all played in childhood. We created this mask to draw additional attention to Hell's Kitchen 4th season. We put toy food and toy head of the host - chef Konstantin Ivlev into claw machine.
Users have to grab toys by mouth and throw them away from the machine. The goal is to get to chef Ivlev's toy head as fast as possible.