GammaSwiss- Швейцарский дизайн для швейцарской компании

Главное о кейсе

Informative and minimal website that staisfies all clients demands. The site is easy to understand and it`s alredy generating lead customers

Бизнес-задача и ее решение

Create a website for technological company – cable and industrial heating manufacturer- from zero.
The company only had a logo. All the style, fonts, and visual language were yet to be invented.

Прочая информация о кейсе

Speaking about Swiss design we can`t not mention its typography as a main and distinctive feature.
At this certain project we`ve kept the stylistics, but looked at it through the prism of the new time, using the typeface Roboto. It let us underline the principle of economy in Swiss design – minimum use of fonts and tracings for better readability. The size of the head and text body were chosen specially to create optimal rhythm and visual hierarchy. When user interacts with the site, his attention is not distracted by details and plenty of typefaces and he can easily read information needed.
The design of GammaSwiss website reflects principles of Swiss design style - it`s conciseness, practicality, objectivity.
We used strictly verified modular grid, geometry of shapes, Sans Serif font and asymmetric positioning of graphic elements – exactly like in Bauhaus motto «Form follows function».
Swiss design is characterized by minimal set of elements on the page. Each elements has it`s certain function.
Also one of the main features of GammaSwiss site is color. We counterbalanced bright corporate red color #ED1C24 with restrained blue #013455 and additional background color #E2E8F1. This combination helped to underline b2b business direction of the company and its industrial scale.
Our customer work is specialized at electrical heating systems – technical complicated product line with a lot of components.
To visualize correctly this material our specialist has made more them 60 3drenderings of our clients products to be represented at the product catalog offline and online.

Certain parts of the website are dedicated in details to the components of electrical heating systems and solutions on its base.
Created by our agency pages templates let us avoid monotony and overload of technical information.
The interactive scheme with temperature diapason ease the choice of heating cables on the website.

Скриншоты