Код жизни. AR квест в Дарвиновском музее

Главное о кейсе

01 | Около 20.000 установок в течение первой недели после публикации.
02 | Оценка 92% на крупнейшем портале образовательных приложений https://www.educationalappstore.com/app/life-code.
03 | Финалист Санкт-Петербургского культурного форума
04 | Очень хорошие отзывы в прессе:
https://4pda.ru/2021/02/02/381411/
http://www.museum.ru/N75913
https://www.osd.ru/newsinf.asp?nw=20385
https://www.mos.ru/afisha/event/67202088/
https://moscowseasons.com/event/archive/kvest-kod-zhizni-v-darvinovskom-muzee/
05 | Очень хорошие отзывы от посетителей музея
Пример: "Проект получился очень удачным, увлекает не только детей, но и взрослых! Прекрасная графика, голос вот прям веришь, что робот с тобой говорит, интересные задания... Михаил в восторге от анимации с кенгуру и глиптодонтом, а ещё и отсылка к любимому Minecraft. Муж через 5 минут после начала не выдержал и себе установил приложение, чтобы тоже самому проходить :).
Теперь хочется продолжения."

01 | About 20.000 installations during the first week after the publication.
02 | 92% rating at the largest educatinal app portal https://www.educationalappstore.com/app/life-code
03 | Finalist at Saint-Petersburg Cultural forum
04 | Very good press reviews like:
https://4pda.ru/2021/02/02/381411/
http://www.museum.ru/N75913
https://www.osd.ru/newsinf.asp?nw=20385
https://www.mos.ru/afisha/event/67202088/
https://moscowseasons.com/event/archive/kvest-kod-zhizni-v-darvinovskom-muzee/
05 | Very good reviews from museum visitors
Example: "The project turned out to be very successful, it captivates not only children, but adults as well! The graphics are great, the voice is just like a robot talking to you, and the tasks are interesting... Michael loved the animation with the kangaroo and glyptodont, and also the reference to his beloved Minecraft. My husband after 5 minutes after the start could not stand it and installed the application, so that he too can pass himself :).
Now I want to continue."

Educationalappstore wrote:
The LIFE CODE application is a stunning piece of design. Not only does it encourage children to discover within the Darwin museum but it also adds educational value in a fun and challenging manner. The back story, graphics, animations and sounds are engaging and would appeal to the chosen target market and beyond. The LIFE CODE application is by far one of the best Augmented Reality apps that we have seen to support an educational visit or discovering this wonderful museum from the comfort of your own home.

Бизнес-задача и ее решение

Все началось с творческой идеи изменить способ, которым мы используем технологии для обучения и взаимодействия с культурой. Студентка с ограниченными возможностями, участвующая в программе компании Microsoft для молодых талантов: "Получите профессиональный опыт" Лена Ханова задала вопрос: а что, если мы создадим приложение, которое позволит людям активно участвовать в музейном опыте, как лично, так и дистанционно, через дополненную реальность? Можем ли мы создать захватывающий опыт для детей и взрослых, чтобы заинтересовать их содержанием музея через квест, который сделает музеи веселыми для всех посетителей? Ответ: "Да"! Проект быстро оформился и был успешно представлен на закрытии программы Леной и ее наставником Тимом Крэнтоном команде филантропов Microsoft и команде Microsoft Russia. Это положило начало усилиям, направленным на то, чтобы воплотить мечту в реальность и воплотить эту идею в жизнь.
Дарвиновский музей посвящен эволюции. До пандемии его ежегодно посещали 600 000 человек, которые не только посмотрели выставку, но и приняли участие в образовательных программах с элементами игр и поделок. А для детей проводились интерактивные развлечения, конкурсы и мастер-классы. Мобильная игра в AR стала логичным продолжением этой активности музея и вывела на новый уровень edutainment подход музея.
Сейчас все усложнилось с ограничениями во время пандемии, но на помощь пришли новые технологии - с помощью мобильного приложения теперь можно прогуляться по выставкам в режиме онлайн. А заодно и пройти познавательный квест.

It all started with a creative idea to change the way we use technology to learn and engage with culture. A student with disabilities participating in Microsoft's program for young talents: "Get your hands on professional experience" Lena Khanova asked the question: what if we created an application that would allow people to actively participate in their museum experience, either in person or remotely, through augmented reality? Could we create an immersive experience for children and adults to spark a conversation with the content of the museum through a quest or challenge that would make museums fun for all visitors? The answer was "yes"! The project quickly took shape and was successfully presented at the closing of the program by Lena and her mentor Tim Cranton to the Microsoft philanthropy team and the Microsoft Russia team. This kicked off an effort to make the dream a reality and to transform this great idea further into life.
The Darwin Museum is dedicated to evolution. Before the pandemic, it was visited by 600,000 people annually, who not only looked at the exhibition, but also took part in educational programs with elements of games and handicrafts. And there were interactive entertainment, contests and workshops for children.
Now it has become more complicated, but new technologies have come to the aid - now it is possible to take a walk through the exhibitions online. And at the same time, you can take an informative quest.

Прочая информация о кейсе

Project overview https://vimeo.com/518104388
English teaser https://vimeo.com/456951455
Русский тизер https://vimeo.com/456951218

Игра LIFE CODE - это приключенческий квест в дополненной реальности и позволяющий пользователям активно взаимодействовать с Дарвиновским музеем эволюции, расположенным в Москве. Приложение позволяет узнать интересные факты об экспонатах музея, одновременно вовлекая пользователей в уникальную фоновую историю.
Основная идея квестовой истории - исследование ДНК в 2057 году и демонстрация будущих технологий, включая ИИ. Именно поэтому название этого квеста было определено как "Код жизни".
Этот музейный квест с путём более чем 1000 метров и общей площадью в 20 000 квадратных метров, является одним из крупнейших в мире.
Квест сочетает в себе развлечения и образование. Игроки взаимодействуют с настоящими экспонатами в дополненной реальности.

educationalappstore в своем обзоре написал:
"Графика, анимация, звук и повествование просто невероятны. Это ощущение комикса вместе с ощущением компьютерной игры. Игра очень дружелюбна к пользователю! Головоломки были разными и привлекательными для различных возрастных групп и людей с разными интересами."

Приложение открывается увлекательной заставкой, которая намекает, что нужно ожидать чего-то очень особенного дальше.

Далее искусственный интеллект (ИИ) Max 2057 приветствует вас в приложении. Вы вводите свое имя, чтобы идентифицировать себя и выбрать, где бы вы хотели побывать: "в музее" или "он-лайн музее". ИИ озвучивает известный актер дубляжа Всеволод Кузнецов, известный как голос Кота в сапогах, Ведьмака и многих других. Его живая манера подачи сделала Макса живым и интересным рассказчиком. Английская версия Макса была озвучена с помощью Microsoft cognitive services text to speach. Новый алгоритм на основе нейросетей сделал голос эмоциональным и живым. Кроме того игра доступна на 25 различных языках.

Для прохождения квеста от посетителя требуется решение головоломок и задач по поиска в AR животных. По результату показывается 3D-анимация животного с аутентичными звуками самого животного и среды его обитания. Каждая среда была реконструирована нами специально для проекта. Каждое найденное животное сопровождается ключевыми фактами о нем.
Режим AR, по отзывам посетителей - это очень приятная функция, а пользовательский интерфейс прост в навигации. В нем интересно искать подсказки и животных.

Родители могут запустить приложение ребенку и он сможет проходить квест при минимальной поддержке. Родители будут уверены, что приложение дружелюбно к ребенку и ни в коем случае не смогут получить доступ к нежелательным покупкам в приложении, неподходящему контенту или глубоким системным меню. Кроме того родители рады узнать, что это приложение фокусируется на образовании и заинтересовывает ребенка искать знания в музее.

Учителя также могут использовать это приложение, когда они берут группу учеников в музей. Учителя могут посоветовать ученику работать в паре или в команде, чтобы посмотреть, кто может закончить приключение первым. Снимки экрана могут быть сделаны из завершенных головоломок или животных, обнаруженных и использованных позже при возвращении в класс.


The application LIFE CODE is an augmented reality-based adventure story of the Life Code Project allowing users to actively engage in the Darwin Museum of Evolution based in Moscow. The application explores in detail every aspect of the Darwin Museum whilst engaging users in a unique comix background story. The central idea of the quest story is the DNA research in the year 2057 and demonstration of future tech including AI for Good. That is why the name of this quest/project was set as "Life Code". This unique application offers one of the largest indoor quests in the world with over 1,000 metres of the quest to explore in a large museum (20,000 square meters). At the same time, this quest combines entertainment and education. Players interact with real exhibits in augmented reality.

The application is free from in-app adverts and in-app purchases and is available on the iOS Apple, Android and Windows platforms. This application is safe to use and is suitable for ages 12 and over according to the rating of the application. It is noted that to gain the full potential of the app the user should be located within the Darwin Museum; however, the on-line experience is truly wonderful too! Although this application works well in landscape mode on most devices we did prefer a tablet display.

The application opens with a wonderful, engaging splash screen that feels like to are about to enter something very special. The language and audio are available in 25 different languages, select your given language and audio and continue via the ‘Next’ button.

The AI robot Max 2057 welcomes you to the application. Enter your name to identify yourself and choose where you would like to explore, ‘in the museum’ or ‘on-line’. The developers can be congratulated on the graphical display has a marvel comic book style.

‘On-line’ – we were required to download an update from the internet, which took a while to complete. The application goes on to explain the LIFE CODE project in a comic book style. This is very engaging and beautifully presented. The audio is clear and well-paced with a supported written commentary in the bottom left of the screen.

Once the data had been downloaded the user is greeted by Max-2057 who explains the game quest. A map of the museum is shown along with a pathway to the first task of collecting 5 genome examples displayed as cards. It is noted at this point the screen displays instructions and help for the AI robot in the bottom left, access to the user’s camera in the bottom right and the quest completion icon in the top right of the screen.

Selecting a numbered option offers the user further instructions such as finding a given word in the Augmented Reality mode using the top right-hand icon and by finding the animal within the museum. The user is transported to the museum using 5 a 3D mapped environment. The interface and graphics are seamless with the ability to zoom in and out.

Further numbered options within the museum require the user to solve a puzzle of an animal’s identity. Once found the user is shown a wonderful 3D animation of the animal with some authentic sounds. Each found animal is supported by some key facts. The AR mode is a nice feature and the user interface is easy to navigate. Once the user has completed their sample card collection on the ground floor they are encouraged to move to the third floor. Other information icons denoted by ‘i’ provide further ways to explore the museum artefacts.

The user's task this time is to collect 8 samples that complete a puzzle. Once again, a map of the museum is shown with clearly mapped numbers. Areas in this section of the museum include the Artic Sea, Siberian Taiga, Forests of Primorye, Tropical Seas, South American and South Asia Rainforests and African Savannahs.

Puzzles include rotating puzzles, barrel puzzles, word anagrams and many more. Once the eight pieces have been collected the user must place them to complete the picture and collect the Key to open up the next picture to reveal the hidden Australian animal. The screen constantly updates your journey using the icons in the corners of the screen.

The 7th Hall of the Museum is dedicated to life on earth since the beginning. Once again 8 samples and 8 pieces to collect will reward the user. These topics areas include a variety of dinosaurs, deep-sea organisms and pre-historic land creatures.

Once again, the user must solve the puzzles unlocking a series of games or by using the Augmented Reality feature. The experience comes to an end once task 24 has been completed, now the user’s final task is to complete the map puzzle. The final two tasks look at the hunting scenes in AR mode to solve a number puzzle and discover further species. Returning to point 27 on the museum map use the AR to find the Secret Door where the adventure ends in a final set of animated sequences dedicated to Earth and congratulations from Max 2057.

It is noted that if the app is closed it will resume in the same place with the option to skip introductory content if you wish. Whilst using the ‘on-line’ mode it is noted that the AR feature is not available.

The LIFE CODE application and the menu systems and features are very easy to navigate. The application has a very clean look to the colours and animations. At no point does the screen look over cluttered. Each of the menus can be easily accessed and the user interface is very intuitive. There was some initial confusion regarding each of the icons in the corner of the screens but this became clear as the adventure progressed.

Parents can set their child off and running with the application with very little support from the outset. Parents will be reassured to know that the application is child friendly and at no point can the child access any unwanted in-app purchases, inappropriate content or in-depth menu systems. Very often parents struggle with museum trips, the educational focus and the overwhelming display of artefacts and exhibits. Parents will be delighted to know that this application focuses in on educational and provides the child with a focus for each activity with some wonderful unique features.

Teachers can set their students off and running with the application with very little support from the outset. Teachers could use this application when taking a group of students to the museum. Teachers could advise the student to work in pairs or teams to see who can finish the adventure first. Screenshots can be taken of completed puzzles or the animals discovered and used later when returning to the classroom.

It’s great fun for users! Our users found the application a delight to use and enjoyed the Augmented Reality. They particularly enjoyed the differentiation of puzzles and the back story behind the application adventure.

The graphics, animation sound and narration are incredible. It has a comic book feel along with the feel of a computer game. It was beneficial to the user to be able to skip puzzles if they found them too hard, at no point would the user get stuck within the application and museum tour. The puzzles were differentiated and would appeal to many different age groups and interests. We loved the fact that the application was quite dark in its display, ideal for a dimly lit museum.

The application does not require an account and email to start with. The developers have ensured everything you view is age-appropriate and secure. LIFE CODE is free from in-app adverts and is 100% safe for children.

Скриншоты