«Пацанки». Детективный квест с QR-кодами и телефонными звонками!

Главное о кейсе

The main goal was to wow the viewers and connect the audience to the product – we got 1.5 million uniquw QR-code scans and the ladette to lady share was 168% above average channel share

Бизнес-задача и ее решение

Ladette to lade is the most popular show among young audience. Fans always want to meet their favorite contestants so we gave them a chance – a phone call from one of their favorite girls! Also such a campaign ruins the wall between TV and the audience and connect the viewers to the product.
We wanted to spread our quest everywhere so we made a tv promo, in digital we announce the quest and fans made the promo for us – they spread this information everywhere in social! We got a real BOOM!

Прочая информация о кейсе

We created a quest and connected qr-codes with phone calls from TV show contestants and a chat-bot. We put this qr-codes everywhere: On Air, Off-Air and on Social Media. This 360 campaign pays off with stunning result – ladette to lady 168% above average channel share.