Проект #Спаститигра от Discovery Channel

Главное о кейсе

We had a viral activation that attracted people's attention to the problem and had an impact on younger generation.

Бизнес-задача и ее решение

To drive awareness and reach of the tiger's extinction problem in the world with Russia in particular.

Прочая информация о кейсе

#SaveTheTiger project is an activation in VK.com social network to attract people's attention to Tigerland movie launch in Russia. The movie was shot to show the problem of tigers' extinction all over the world.

Текущая доступность работы

https://youtu.be/OEZt4xlcAoc