Райффайзен-Онлайн. Сериал

Главное о кейсе

• Over 6,7 million views on YouTube.
• 58% of the people watched the video till the end.
• We doubled the number of subscribers for the Raiffeisenbank’s official YouTube channel.
• Video was in Top-3 ‘YouTube trends’ in Russia.
• Dozens of positive comments, likes and shares.
• Raiffesien Online was ranked in Top-10 of the most efficient Internet banks in Russia*
*Markswebb Rank & Report analytic agency

Бизнес-задача и ее решение

Task:
To support the launch of the new online bank ‘Raiffeisen Online’
through the most relevant channel for the target audience.
To deliver the message that ‘Raiffeisen Online’ is very simple service to use.
Idea:
We posted online comedy series, illustrating the simple idea: ‘Life is complicated enough, that’s why we created the simple online bank’.

Прочая информация о кейсе

Online comedy series