Разработка и поддержка страницы Facebook «О чём говорят Бурлаковы»

Главное о кейсе

We were aiming over 7,000 subscribers for the Facebook page and reached this target by November, 2020

Бизнес-задача и ее решение

Both Burlakov twin brothers, Denis and Kirill, are among Russia's most recognized businessmen in payments, processing and e-com. They support high-tech, open source solutions and industry research. And certainly they deserve these thoughts and insights to be presented in a unique and properly worded manner. We created a page in Facebook that gained over 7,000 subscribers and managed to establish recognition and authority in the financial world.

Прочая информация о кейсе

We were asked to tranlate all the thought and inspirations of the brothers on modern technologies, prospective industries, venture, and investing. This included proper regular interviews, internal analytics, writing and wrapping.

The task was a rather challenging one: we had to draw attention of the most sophisticated audience — entrepreneurs, young professionals, startup founders, coders, investment banking and finance professionals. To do so, a set of very smartly customized measures had to be taken.

First of all, we have put significant effort into defining the agenda. Our initial plan was to start from a very broad list of topics and themes, and carefully narrow those down to approximately a dozen that has the higher engagement rate, reach-out and attracts opinion leaders to join the discussion.

Not surprisingly at all, those were found among fintech, venture, sustainable development and recycling, and several other areas. We've been consistent in developing in-topic stories and that helped creating a commentators core in each and every discussion line.

We further expanded these strategy by introducing 'The Burlakovs' Lounge', a weekly format that became extremely popular with over 15 guests joining through August-October. Basically, we were able to turn the page into a discussion panel open for all those with relevant expertise in our fields of interest.