Разработка и ведение канала в Telegram «О чём говорят Бурлаковы»

Главное о кейсе

We were aiming to gain as many as 40,000 followers within a year, and reached this level by November, 2020.

Бизнес-задача и ее решение

We were asked to tranlate all the thought and inspirations of the brothers on all actual news and trends. This included proper regular interviews, internal analytics, writing and wrapping.

Прочая информация о кейсе

Both Burlakov twin brothers, Denis and Kirill, are among Russia's most recognized businessmen in payments, processing and e-com. They have a lot to share from their current and previous business experience. And certainly they deserve these thoughts and insights to be presented in a unique and properly worded manner. We created a channel in Telegram that gained over 40,000 subscribers and managed to establish recognition and authority in the financial world.

We aimed to create a channel that would contain exclusive information and unique analysis, both valuable for average readers and viral enough to cause re-posting in other Telegram channels. Unlike with open channels where comments play an important role, Telegram is more about original thoughts and points of view, as well as about further data processing and analytics.

We were carefully monitoring number of views per each post. After forming a set of roughly 100 publications, a detailed deviation analysis was taken. It helped to cut 10% of the least effective topics and expand those 10% exceptionally well taken. We repeated this exercise three times, which led to a significant growth in Reads to Subscribers metric.