Ррраз - и в ЗАГС!

Главное о кейсе

6 mln unique users reach
more than 100 unique proposals on Air

Бизнес-задача и ее решение

We wanted To get wide reach to promote 4 weddings tv show and a wedding service "Swoosh and you're married! We based our campaign on 25-35 years old audience and remembered all expressions that parents tell to all of this people - "When are you going to marry?", "Still not married, huh?", "Everyone got kids already, and you are still not married!" et cetera. Every young man and woman in our country familiar with all these questions quite well. So we did a simple thing. We decided to use all these expressions in our ad campaign to suggest users to stop the madness and propose, using our service "Swoosh and you're married!”

Прочая информация о кейсе

To promote 4 weddings tv show new season we created a wedding service "Swoosh and you're married!". This service allows users to make a proposal on TV!
Just download a video with the proposal at our wedding service, type an Instagram account of your other half, and get a chance to be broadcast on Friday TV channel throughout the country with your proposal!