Sell TV-series on a dark net of PornHub

Главное о кейсе

1 million unique views and attention among corepress

Бизнес-задача и ее решение

PornHub is the number two porn site in Russia and has a lot of publicity. People don't talk about it but a lot of men visit PornHub once in a while.
We wanted this audience to know about the premiere. However, we didn't want to make usual and boring branding, we wanted to make it as native as we can. So we chose appropriate visual and daring tagline to solve the challenge.

Прочая информация о кейсе

We put a daring and playful branding for a comedy TV show with the most popular blogger in Russia – Nastya Ivleeva on it and customized copyright. For a comedy series about touristic police in Sochi we choose a slogan – Russian blond fooling around on the beach.