Waiting for a Good Cause
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Главное о кейсе
As a result 1 500 000 seconds of waiting time were turned into 1 500 000 Rubles of donation. Thanks to this money 500 adoption video profiles were produced. The traffic on the Change One Life Foundation web site increased by 30%. 15 kids have been adopted for now. We turned boredom and tension into help and hope.Прочая информация о кейсе
The idea was to convert each second of Megafon’s customers’ waiting time on the call center line into help for orphans waiting to be adopted. The longer customers wait, the more money Megafon donates to the Change One Life Foundation.Текущая доступность работы
https://www.youtube.com/watch?v=yr7h82sVA_Q&ab_channel=TatianaKamСкриншоты
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Серебро
• Выдающаяся благотворительная кампания
Tagline Awards 2018
Дата запуска
1 января 2018 годаАвторы
The Change One Life charitable foundation/MegaFonAction film/PostPro18
Kirill Novikov
Tatiana Kamakhina
Irina Artimovich
Natalia Romanenko
Sergey Pedan
Anna Paralyush
Julia Makshakova/Daniil Etkin
Pavel Mordyukov
