Промо-сайт ко Дню космонавтики

Главное о кейсе

Almost 50 000 visitors per several days. Average length of viewing of the landing page – 3 minutes. 5027 cosmic tickets were shared by users. Plenty of positive feedback & entering the list of most outstanding campaigns for the Cosmonaut Day by online magazine VC.RU. Zero of media budget and cosmic KPI.

Бизнес-задача и ее решение

April 1 — S7 Airlines joked about cosmic BORSCH in its’ social media. April 12 — 9 flights were equipped with space food. At last, the final chord, April 12 — S7 Airlines launched a copy of its tickets purchase page for cosmic flight. Every participant could choose one of 10 real directions for the first cosmic flight on April, year 20S7. Easy communication, a bit of daydreaming and zero media budget.

Прочая информация о кейсе

Cosmonaut Day is one of the most positive holidays in Russia. Especially, it’s true for S7 Airlines company. In 2016 it bought the floating cosmodrome “Sea Launch” and made the first step to acquiring outer space. So in 2017 S7 decided to move beyond.

Скриншоты