Промосайт «Рейс героя»

Главное о кейсе

Many media mentioned and supported initiative of the company. Zero media budget. 2050 flights.

Бизнес-задача и ее решение

We created a website, where users could indicate name and surname of their heroic relative and tell his or her story. System gave the number of flight to the request and an opportunity to share personalized message via social networks. After departure of the flight the board on the website was renewed. Moderators were checking requests and forming a correct text of story of every hero for telling it on an airplane board. (stewards’ speech) Many media mentioned and supported initiative of the company. Zero media budget, only one idea, one website and plenty of gratitudes from participants of this campaign. Many thanks to heroes for peaceful sky above our heads.

Прочая информация о кейсе

Victory Day is the most important holiday in Russia. The Great Patriotic War is 26 millions of deaths, but far more heroic actions. We know names of some of war heroes: Marshal Georgy Zhukov, Zoya Kosmodemyanskaya, Alexander Matrosov and others. Their heroic actions are studied in schools. Educational institutions, streets and even cities are named as a tribute to them. Nevertheless, there are a lot of unnamed heroes. That’s why May 9, 2017, S7 airlines decided to give an opportunity to ever.

Скриншоты