Achieved KPIs:
— overall increase of calls per 15%;
— high remembrance of the message;
— clear image effect.
Бизнес-задача и ее решение
We needed to communicate the unique product characteristics of the project – the highest apartments in Europe. As well as promote the exclusiveness, status and the height itself without stating it directly.
Eye-catching, easy to remember image – fin in the cloudy sea, the biggest wish in the sea of real estate. Key visual supports the main characteristics of the project: the highest apartments, trophy property real estate.
Who doesn’t want to catch the biggest fish?
Прочая информация о кейсе
Banner on forbes.ru (240*400): «The biggest fish in the sea of real estate».
Federation Tower peaks from the clouds as the biggest fish from the sea waves.
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Серебро
Лучший баннер
Tagline Awards 2017
Дата запуска
15 мая 2017 года
Авторы
Christina Marinovich – head of digital
Sergey Kalyuzhny – creative director
Anastasiya Largina – creative copywriter
Anton Ressalyuk – creative copywriter
Anna Svarovskaya – designer
Akexey Solodovnikov – 3D designer
Nikita Pilyushkin – CGI designer