«Неожиданные результаты социального эксперимента»

Главное о кейсе

More than 700 000 vies in all the social media channels of distribution.

Бизнес-задача и ее решение

Target: attract the attention of the clients to the anniversary of the company and tell them that MGTS is more than a call with an internet installation proposal or the home telephone lines. MGTS is a big company that is close to them as its working to develop Moscow.

«There are more than 12 million people living in Moscow and less than 30% of them weren’t born here. Almost half of the moscovits don’t call themselves ones».
We hold a social experiment in which we asked participants to guess the city each other are living. Six persons of different gender, age, nationalities, and professions gathered together trying to guess the city based on their appearances and manners of speech. We tried to highlight that more than a half of current city inhabitants came here from different places and countries – still they work every day for the city’s best. We wanted them to have an opportunity to say «I’m moscovit» and to feel comfortable while saying it.

Прочая информация о кейсе

In honor of its 135th anniversary telecommunication operator MGTS decided to support communication with its customers not in an advertising nature and conducted a small social experiment.

Скриншоты