Рекламная кампания МФУ HP «Студия тату-эскизов»

Главное о кейсе

We found a new niche for the client!
3,5 mln views of the project
> 12k tests completed
> 2,5k shares of their test results

Бизнес-задача и ее решение

We were aimed to promote the DeskJet GT 5820 printer and find a new way to do this.
1. Based on the research, we found that tattoo artists use the printer and decided to made a project for them and tattoo fans.
2. We created a platform for tattoo artists to upload their designs in exchange for a discount and a chance to win a printer. Tattoo fans tested what tattoo may be a fit for them, and competed for a free tattoo.
3. We created a promo video featuring blogger tattoo artists to promote the project, and posted it on the bloggers’ pages.
4. We promote the project in Vkontakte.

Прочая информация о кейсе

With the aim to promote the DeskJet GT 5820 printer we found a new consumer niche and made a campaign with tattoo artists.

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