Разработка интерактивной рекламной игры для HP «Миссия Omen»

Главное о кейсе

- 24000 user played the game
- > 3000 promo codes distributed
- 10+ minutes brand interaction
- 20% organic and viral traffic
- users were back to play again

Бизнес-задача и ее решение

The problem is that gamers do not want to watch ads, they want to play. We were aimed to push them contact with the brand. So we:
- made research of the audience and selected the most interesting stylistics: “Alien.Isolation”, “Dead Space” and “Half Life”
- natively integrated product and partner brands
- integrated system for promotional codes distributing
- promoted teasers and promo posts in VK
- gathered an audience for retailers for performance campaigns.

Прочая информация о кейсе

We created an advertising interactive game on the Internet for powerful game devices OMEN by HP in May - August 2018.

Видео