Промо фильма «Гоголь. Начало»

Главное о кейсе

Wide coverage in the media: Pyatnitsa TV channel, printed media – 7 Dney, Rambler, Park Gorkogo etc.
Wide coverage in the media: Pyatnitsa TV channel, printed media – 7 Dney, Rambler, Park Gorkogo etc.
Wide coverage in the media: Pyatnitsa TV channel, printed media – 7 Dney, Rambler, Park Gorkogo etc.
The movie proved a major box-office hit and paid off

Бизнес-задача и ее решение

We were aimed to engage the audience to the first run of “Gogol. Origins”
Since the target audience of the movie are mystic fans, we figured that the most mystical author in Russia will personally advertise the movie:
1) We invited Alexander Petrov, the leading man, to act as the ghost of Gogol.
2) The first ever in Russia combination of projection and live stream technologies.
3) The “Spirit” of Gogol talked to people in Gorky Park, answered some questions and “chaperoned” the park.

Прочая информация о кейсе

We made First digital ghost to promote the film “Gogol. Origins”

Видео