1968.Digital

Главное о кейсе

For now, as 20 of 40 episodes went live, more than 17 mln viewers have seen it across different platforms. 76% of our audience is younger than 25. People adopt our stories that live entirely in mobile social media environments.

The project received media coverage in both professional and news media in Russia, France and USA and was presented in global media festivals, including Cannes Film Festival, Flatpack and Edinburgh Festival.

Бизнес-задача и ее решение

"1968.Digital" videos are made in a vertical format fitting perfectly smartphones screens which is a groundbreaking visual approach never seen before in the docuseries.

The creators of the series hope to engage younger generation through innovative modern storytelling.

Прочая информация о кейсе

First documentary series in a mobile format "1968.Digital" (or Future History 1968 as seen on BuzzFeed News) brings the global battle for human rights to your smartphone.
The series narrate the story as if smartphones, Internet and social media existed 50 years ago.

1968.Digital lets you witness the events of one of the wildest years in history the way you would witness actual modern news.

The creators hope to give the audience a global outlook on revolutionary events of 1968 across six countries making them ask themselves a question if the history repeats itself.

Скриншоты

Комментарий заказчика

Я точно могу сказать, что наш девиз в #АльфаБанк свобода и драйв- 100% правда, а наша #семья создает крутые истории! Не смотря на трудности и преодоления, я нахожусь в абсолютнейшем счастье, что смелость и уверенность позволила нам создать крутые проекты) Проект #1968Digital c уникальной и новаторской идеей,
специальные истории, которые мы рассказываем и даже играем https://4emodan.1968.digital - живут и востребованы.