Adopt a Pack

Главное о кейсе

– 9 500 sticker pack instalattions;
– 36 000 stickers sent;
– 350 000 coverage.

Бизнес-задача и ее решение

Initiate conversation about the beauty and uniqueness of shelter pets, encouraging potential pet parents in Russia to change a homeless animal’s life for the better with love and proper nutrition.

Прочая информация о кейсе

Together with Hill’s Pet Nutrition and an “Adopt a Pet” shelter we launched a project made specifically for the Telegram messenger. We created an emotional sticker pack using real photos of the animals at the shelter. The stickers not only showed the pets’ cuteness – but also reflected their unique personalities. A dedicated chatbot @adoptapackbot provided users with more information about each pet on request. This not only made shelter pets an integral part of users’ everyday conversations – but also cost us practically nothing to create and promote.

Скриншоты

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