Размещение рекламы
Рейтинги и обзоры
digital-рынка

Adopt a Pack

Заказчик: Hill's Pet Nutrition
Исполнитель: Grape
Adopt a Pack

Описание

Together with Hill’s Pet Nutrition and an “Adopt a Pet” shelter we launched a project made specifically for the Telegram messenger. We created an emotional sticker pack using real photos of the animals at the shelter. The stickers not only showed the pets’ cuteness – but also reflected their unique personalities. A dedicated chatbot @adoptapackbot provided users with more information about each pet on request. This not only made shelter pets an integral part of users’ everyday conversations – but also cost us practically nothing to create and promote.

Поставленная задача и ее решение

Initiate conversation about the beauty and uniqueness of shelter pets, encouraging potential pet parents in Russia to change a homeless animal’s life for the better with love and proper nutrition.

Скриншоты

Видео

Достигнутые цели и KPI по итогам запуска

– 9 500 sticker pack instalattions;
– 36 000 stickers sent;
– 350 000 coverage.
Серебро
• Лучшее Social Media FMCG-бренда
Tagline Awards 2018
Шорт-лист
• Social Media
Tagline Awards 2018

Дата запуска

22 марта 2018 года

Ориентировочный бюджет

300 ₽

Авторы

HILL'S
Marketing Director – Alina Emirova
Brand Manager – Oksana Artemieva
Digital Manager – Elena Arzhatskaya

«ADOPT A PET»
PR Director – Natalia Krikunova

POSSIBLE
CCO – Vlad Sitnikov
Creative Director – Maryam Akhunova
Copywriting & Art Direction – Yuri Korobov
Photographer – Roman Antonov
Designers – Evgenia Kuznetsova, Anna Trotsina
Programming – Oleg Sedikin
Client Service Director – Sergey Rozhnev
Account Director – Natalia Khorokhorina
Account Manager – Anna Smal

Номинации

Mobile, AR, VR, IoT → Сервис
Mobile, AR, VR, IoT → FMCG
Social Media → FMCG
Кампании / креатив → Социальные проекты