Будь в деле

Главное о кейсе

* 2 700 000+ views of the main video of Yury going to Yamal in search of productivity;
* The video was highly rated by users. More than 47 000 likes and more than 4 000 comments about the project only on YouTube;
* 6 200 000+ views of the teaser video about Yury’s trip;
* 40 000 000+ views of the integrations on Yury Dud’s YouTube channel;
* 5 500+ participants of competition activities in brand groups;
* 20 000+ new followers of brand groups in social networks during the campaign.

Бизнес-задача и ее решение

Goal:

To position Eldorado as a modern brand and support sales of key tech categories in a traditional electronics retail fall campaign.

Solution:

Creation of a communications platform «BeBusy» with Yury Dud’ as its face. The main idea of the platform was to present devices sold in Eldorado as a something that would increase productivity, help people return from their summer vacation not only rested but prepared for new achievements as well.

Прочая информация о кейсе

We launched a campaign «Be busy», the main hero of which was Yury Dud’, a presenter of the show «Dud’» on YouTube. The main idea of the project is to encourage modern consumers to be more productive and to discover their potential using popular gadgets.

Yury became the main hero of the video filmed on the Yamal peninsula where he showed the difference between approaches to using technological advancements – one of them being an approach of a very conservative society of Yamal reindeer herders.

The project «Be Busy» was created with a goal to remind consumers that devices are not only about procrastination, social networks and games, but also about art, books, personal growth and many other important things.

Видео