Beware of Bots

Главное о кейсе

– 1 869 000 messages sent by the bot;
– 32 473 website visits;
– 5 891 submitted applications.

Бизнес-задача и ее решение

Objective: to tell about new Skillbox UX Design course, created with Michael Janda, author of “Burn Your Portfolio”.

Over 80% of white collar workers such as accountants and auditors will lose their jobs by 2024. They will be replaced by artificial intelligence. Creative professions, on the other hand, are safe.

Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: “a robot may not injure a human being or, through inaction, allow a human being to come to harm”, we're launching the world’s first bot that warns of AI taking people’s jobs by sending message to printers connected to the internet all over the world.

Our target audience: accountants, finance managers, auditors – everyone who deals with a lot of paperwork – still interact with printers on a regular basis.

In the message that the robot sends he warns those who are at risk and tells them about the high-tech future.

Прочая информация о кейсе

It’s the world’s first bot that warns of AI taking people’s jobs by sending message to printers connected to the internet all over the world.

Скриншоты

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