Рейтинги и обзоры

VR-фильм Enter the Humachine

Заказчик: Kaspersky Lab
Исполнитель: Grape
VR-фильм Enter the Humachine


For more than 20 years, Kaspersky Lab’s experts have devoted themselves to keeping these gears running, protecting them from the constantly evolving cyberthreat landscape. As a result, they have arrived at the simple, yet beautiful technological concept of HuMachine: a synergy of big data, machine learning and human expertise. At Kaspersky Lab, the HuMachine concept powers one of the world’s best protection technologies, capable of detecting and blocking even the most sophisticated cyberthreats

Поставленная задача и ее решение

We created an interactive, action VR movie to show how human intellect, big data and machine learning can be merged into a technological concept that powers world-class cyberthreat protection technologies to help keep people safe from the most sophisticated cyberthreats. Set in a fictional world called the System, the movie puts viewers into the shoes of Newbie – a security bot created by human experts to protect the System and its inhabitants from all possible threats. Armed with smart machine learning algorithms and educated by a cyberthreat database over a petabyte in size, the security bot goes on duty only to come face-to-face with a threat it has barely imagined, even in its scariest cyber dreams.


Достигнутые цели и KPI по итогам запуска

Лучшее решение в AR / VR / IoT / DooH
Tagline Awards 2017

Дата запуска

10 октября 2017 года


Антон Водогреев – POS designer
Роман Антонов – POS Art Director
Юлия Харченко – Traffic Manager
Артем Филимонов – Creative Director
Марат Арутюнов – Creative
Алексей Фетисов – Website Art Director
Катерина Алексеева – Producer
Агунда Баева – Account Director
Сергей Анохин - Video Producer
Филипп Александров – Music & Sound Design
Вениамин Раев – Mixing


Mobile, AR, VR, IoT → AR / VR (дополненная / виртуальная реальность)
Совершенное исполнение (Craft) → Интерактив / анимация