Invitro, the largest medical company in Russia, decides to create its own educational portal dedicated to STDs that would also promote discounts and complex tests used to diagnose such diseases.
We analysed our target audience and realised that long texts will not pique their interest. And that’s why we decided to use metaphor and refer to art.
Hieronymus Bosch was our inspiration. Based on his "Garden of Earthly Delights" we pictured frightening infections as art works, this way attracting attention to them. We made Bosch’s pictures come to live and filled them with new meaning.
Поставленная задача и ее решение
Our goal was to tell and show in a creative way what can happen to a person who doesn’t do check-ups after unprotected sex. We needed not only tell our users about these frightening infections but to do so without disgusting them.
Достигнутые цели и KPI по итогам запуска
• Tens of thousands of users from all over the world (Russia, Ukraine, Belarus, the USA, France, China, the UK, India, Germany, Spain);
• 4 minutes on the website;
• Promotion 0 RUB.