TV series for Lenta Hypermarkets
Поставленная задача и ее решение
This year, the chain of hypermarkets Lenta celebrates its 25th anniversary. The task of the anniversary campaign was to reflect on the many years of bonding by the brand and its customers.
Life is a string of events, and for 25 years, Lenta hypermarkets have witnessed many events from the lives of their customers. We shot a series of short films that tell touching stories from the everyday lives of different people, united only by some kind of connection with the hypermarket.
For the pilot, three young directors were involved, each of whom filmed one of three stories based on real events.
Достигнутые цели и KPI по итогам запуска
Consumers liked new Lenta TV series; it could take the 5th position in TOP-10 overall liking ranking. TV series are significantly successful: it shows higher recognition, overall liking and brand recall rates.