Мое место силы

Главное о кейсе

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Бизнес-задача и ее решение

The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made a website and started a special project about different places of power in Russia and how to get there. Also in November a social network contest was launched: after posting a picture of their place of power and telling about it with a hashtag #моеместосилы, users get an opportunity to win a special prize from the brand.

Прочая информация о кейсе

Everyone has a place where they can relax, recharge, be alone and become better. For some people it's a library, or a forest, or a lake and mountains, for others it's a noisy bar or a children's matinee. We launched a campaign #моеместосилы (#myplaceofpower) that asks users to share what places inspire them.