«Наше Море»

Главное о кейсе

9 mln total reach
2km of coast was cleaned
x3 website visitors

Бизнес-задача и ее решение

Objective: to draw attention to the problem of pollution of the Black Sea and its coasts. Call on to locals and tourists to be more attentive to the environment.

Idea: we created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.

Прочая информация о кейсе

To show what impact irresponsible attitude towards environment can have on our lives, we created the first ever seafood created by humans. It is made of rubbish that was caught in the Black Sea.

Скриншоты

Видео