«Прожарка»

Главное о кейсе

More than 900 thousand views on YouTube, 8 publications in mass media with a reach of more than 30 million people.

Бизнес-задача и ее решение

Background:

Each year Burger Kings all around the world start preparing for Halloween well in advance. This fall on the eve of All Saint’s Day restaurants of several countries started making special versions of the Whopper and for two weeks in Russia it was possible to taste a creepy, spicy and green Nightmare Whopper.

Goal:

To attract attention to a limited-time offer - legendary burger - and to do it in an unusual way, increasing the number of restaurant visitors in November.

Solution:

In Russia Halloween is a reason to have costume parties rather than a true holiday. Burger King and its close competitors all have symbols that are not infrequently used as costume ideas for Halloween. Burger King that has been making food over fire since 1954 decided to «fry» a clown as part of a special Halloween episode of TNT4’s show «Frying» («Prozharka») - a popular comedian hate-show where celebrities learn what people actually think of them.

Прочая информация о кейсе

Right in the middle of a busy Burger King restaurant in Moscow comedians fried a Halloween version of the clown. A special guest of «Frying» («Prozharka») was an accidental passer-by in a white suit of a well-known colonel - a symbol of another competitor.
Finally, the clown got a chance to fight back and share what he thought about people around him, Burger King and a new Nightmare Whopper.

Скриншоты

Видео