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Вирусный ролик «Кордиант не шумит»

Заказчик: Cordiant
Исполнитель: Great
Вирусный ролик «Кордиант не шумит»

Описание

When the winter approaches and it's time to get your car some "new shoes", the question is always the same: what tires are the best to spend the winter in? Cordiant is a great alternative to more expensive brands.

In 2017, there was an influx of raps, battles, punches, rounds, and other things. The “Versus battle” became immensely popular. Social networks, blogs, and online publications are chock full of discussions about the battle between Oxxxymiron and Gnoiny. Even deputies have commented on this “cultural” phenomenon. Wherever you look, there’s hype around battles!

But where do the people who are tired of “anti-hype”, “rounds”, and “MC on the right” go?
We’ve decided, in the bold format of a viral video, to enable the average person to finally be honest about how they feel, and remember the main advantage of Cordiant tires: they’re noiseless.

Поставленная задача и ее решение

Remind people of the brand during the seasonal activity.
Customize the product advantage.

Видео

Достигнутые цели и KPI по итогам запуска

> 1,5 млн просмотров
> 72 000 лайков
> 4000 репостов
> 1500 комментариев
топ 5 YouTube
Бронза
• Лучшая вирусная кампания
Tagline Awards 2018

Дата запуска

15 ноября 2017 года

Ориентировочный бюджет

2 ₽

Авторы

Екатерина Старцева, Артем Кудрявцев, Любовь Новикова, Геннадий Жуков, Виктор Донюков

Номинации

Кампании / креатив → Вирусы / вирусное видео