VR-билеты на матчи ФК «Локомотив»

Заказчик: ФК «Локомотив»
Исполнитель: Leo Burnett
VR-билеты на матчи ФК «Локомотив»

Описание

To be a true fan is not a seasonal hobby. It's for life. The territorial limits also do not exist. An example of this – Lazar Petrov, he is a Loko's fan since 1995. For 15 years, he had been buying season tickets and always watched matches at the stadium with 118 seats at the South stand. In 2010, Lazar moved to Italy, the matches became possible to watch only on TV. Everyone who has ever been to the stadium knows the difference between watching the match at home or at the stadium. You feel the incredible energy, the adrenaline, and the team feels your support.

Lokomotiv decided to support their most devoted fans who stay shouting for the club living far away from Russia. For Lazar and other loyal fans Lokomotiv has created special VR tickets. On the website www.loko360.ru you can tell your fan-story and get the VR-glasses, that during the match will give you the viewing experience like you are at the stadium right now.

Поставленная задача и ее решение

Lokomotiv decided to support their most devoted fans who stay shouting for the club living far away from Russia. For Lazar and other loyal fans Lokomotiv has created special VR tickets. On the website www.loko360.ru you can tell your fan-story and get the VR-glasses, that during the match will give you the viewing experience like you are at the stadium right now.

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The results can be obtained from the client and jn the website www.loko360.ru.
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Дата запуска

21 сентября 2017 года

Авторы

Client: FC Lokomotiv
Marketing Director: Daria Spivak
Head of production department: Tatiana Kozlova
Head of creative department: Alexandr Karyagin
Junior producer: Igor Popov

Agency: Leo Burnett Moscow
Creative Director: Ilya Pryamilov
Copywriter: Victoria Nazarova
Art-director: Dmitry Koshelev
Account director: Ilya Khrushev
Account manager: Ksenia Zorina

Producer: Loko TV
Creative producer: Kirill Breido
Cameraman & editor: Alexey Zharkov
Cameraman: Boris Dzoev