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11 192 990
factual reach of Hero spot in 40 days
(22 Dec 2017 to 31 Jan 2018)
5,4%
Lift in Brand Favourability
* Best in class *
12,0%
Lift in Brand Awareness
* Best in class *
29,7%
Ad View Through Rate
43,3%
Lift in Brand Interest
(Search of Brand keywords)
52,7% Lift in Ad Recall
47,1%
Among those who
watched 1 time
106,3%
Among those who
watched 2+ times
*Best in class*
292,9%
Lift in Search of campaign keywords

Бизнес-задача и ее решение

Source: AdWords Brand Lift study, Number of responses per survey ~8K
“Best in class” means that the ad result is among TOP 25% of the peer set

Прочая информация о кейсе

Often adults try to let their kids win. However, sooner or later parents understand that the child has grown and is able to win them in an absolutely honest contest. This is a touching moment, a moment of incredible pride. Hasbro gaming Russia congratulates every parent with this moment in their new spot.

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