Рейтинги и обзоры
digital-рынка

«Опись»

Заказчик: Сбербанк
Исполнитель: Leo Burnett
«Опись»

Описание

Rembrandt Van Rijn passed away on 4th October, 1669, in a modest house located in a jewish neighbourhood on the outskirts of Amsterdam. By then, most of his property had been already auctioned off.
The artist refused to pander to a painting manner, that was meant to flatter the clients. He was unable to leave hardly any inheritance, but left a great heritage, that still astonishes the world.
Sberbank, the oldest and the biggest bank in Russia, honored the great artist’s memory and invited the audience to discover his heritage in the exhibition “The Age of Rembrandt and Vermeer. Masterpieces of The Leiden Collection”

Поставленная задача и ее решение

Sberbank, the oldest and the biggest bank in Russia, honored the great artist’s memory and invited the audience to discover his heritage in the exhibition “The Age of Rembrandt and Vermeer. Masterpieces of The Leiden Collection”

Видео

Достигнутые цели и KPI по итогам запуска

The exhibition is still going on, there are no results yet.
Золото
• Лучшая кампания для искусства / культуры / развлечений
Tagline Awards 2018
Серебро
• Лучшая кампания для финансовой / страховой организации
Tagline Awards 2018
Бронза
• Лучшая музыка / саунд-дизайн
Tagline Awards 2018

Дата запуска

5 сентября 2018 года

Авторы

Creative director: Ilya Pryamilov
Art director: Ekaterina Malinina
Copywriter: Svetlana Vetkhova
Account manager: Tatiyana Platonova
Producer: Roman Kalmykov
Director: Boris Khlebnikov

Номинации

Кампании / креатив → Банки, финансы и страхование
Кампании / креатив → Искусство, культура, развлечения и мероприятия
Совершенное исполнение (Craft) → Лучшее видео
Совершенное исполнение (Craft) → Музыка и саунд-дизайн