The Untouchables

Заказчик: Ситибанк, Mastercard, BELA Fund
Исполнитель: Leo Burnett
The Untouchables

Описание

4000 kids in Russia were born with a rare untreatable disease epidermolysis bullosa. Their skin is so fragile that every touch causes pain and damage. We can help them without touching. Citibank and Mastercard created a series of posters that accept donations without a single touch. Wave of a bank card in front of the poster makes an instant donation of 100 roubles. The posters were placed in all Citibank branches and hot venues across Moscow and St.Petersburg. The campaign was shared by Russians celebrities, gaining over 65 million media impressions. Just during the first weeks, the amount of funds increased by 144%.

Поставленная задача и ее решение

4000 kids in Russia were born with a rare untreatable disease epidermolysis bullosa. Their skin is so fragile that every touch causes pain and damage. Citibank and Mastercard created a series of posters that accept donations without a single touch.

Скриншоты

Видео

Достигнутые цели и KPI по итогам запуска

The campaign was shared by Russians celebrities, gaining over 65 million media impressions. Just during the first weeks, the amount of funds increased by 144%.
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Серебро
Лучший социальный проект
Tagline Awards 2017
Бронза
Лучшая кампания
Tagline Awards 2017

Дата запуска

6 апреля 2017 года

Авторы

Creative Director: Andrew Ushakov
Copywriter: Sergey Shabrov
Art Director: Vitaliy Rynskiy
Copywriter: Darya Ushakova
Project Manager: Irina Kartina
Producer: Yulia Lartseva
Producer: Marina Gudakova