Разработка мобильной программы лояльности для ресторанной сети Balance Grille (США)

Главное о кейсе

- $142,000 from in-app pickup orders in 6 months
- 35% win-back conversion rate
- 42% super loyal customers who use the app more than 2 times a month

Бизнес-задача и ее решение

- To drive new revenue streams through mobile ordering
- To win back customers
- To build loyalty

Прочая информация о кейсе

The white-labeled mobile app to engage with customers + the CRM-system to analyze guests behavior and launch marketing campaigns. The app includes modules:
BONUS LOYALTY PROGRAM
TARGETED MARKETING CAMPAIGNS
MARKETING AUTOMATION
IN-APP ORDERING
REFERRAL PROGRAM
QUALITY CONTROL

Aiming at growing revenue growth by creating value for clients, Balance Pan Asian Grille of Ohio has launched a mobile app.

Designed by LoyaltyPlant, the white-label app satisfies the requirements that previous apps failed to meet: brand differentiation, meaningful customer engagement, and a high level of marketing automation, said Balance Founder Prakash Karamchandani, who had made two previous attempts to develop an app. He and his partner, Ho Chan Jang, weren't happy with the results, however.

The LoyaltyPlant platform drives results with a feature-rich app and a powerful integrated marketing program that helps the chain stay ahead of the competition, Karamchandani said in a company press release. It has a bonus loyalty program that combines a simple earning mechanism with the Points Redemption Marketplace where free menu items are used as rewards. This approach drives higher engagement and does not take away from revenue, Karamchandani said.

Balance Pan Asian Grille was recently named to Fast Casual's list of 2017 Top 100 Movers & Shakers.

Текущая доступность работы

http://balance-grille.invite.loyaltyplant.com/13762487

Скриншоты

Комментарий заказчика

“The LoyaltyPlant platform drives results with a feature-rich app and a powerful integrated marketing program that helps the chain stay ahead of the competition. It has a bonus loyalty program that combines a simple earning mechanism with the Points Redemption Marketplace where free menu items are used as rewards. This approach drives higher engagement and does not take away from revenue.”