Ведение социальных сетей МТС

Главное о кейсе

KPI ERR content effect:

VK = 0,92
FB = 1,89
OK = 0,25
IG = 2,45

Бизнес-задача и ее решение

Youth conquest

Within this strategy we had refreshed our visual style and launched new sections

• Podcasts “poTRENDim”(= “chit-chat”)— 4 volumes
• “Mne Tol’ko Sprosit” ( = I’d Like to Ask) — 30 interviews
• Manuals for MTS apps — “Feature-pedia”
• “Not-A-Question” with helpful advices
• longreads, where we talk about themes of current interest
• “Sight from inside” Two projects where celebs answer questions about MTS services from MTS users
• 4 live streams with opinion leaders
• 3 volumes of musical show ”F.E.A.T”
• 5 interactive games at VK & Instagram stories
• 50+ contents
• 8 AR-masks and AR-objects at Instagram
• 75+ collaborations with exhibitions, artists, musicians, opinion leaders and even our own followers

Прочая информация о кейсе

Communication with youth within MTS social networks