Репозиционирование препарата из сегмента «Мужское здоровье»

Бизнес-задача и ее решение

TASK:
Developing an integrated digital strategy in support of repositioning the dietary supplement
MECHANICS:
- advertising campaign 360 to digital in 2018:
- development of creatives, contextual, media placement, synchronization with the TV activity of the drug and the connection of native placement formats according to the strategy.

Прочая информация о кейсе

Media strategy, showing the implementation of a comprehensive advertising campaign in digital with synchronization with TV flights, allowing you to simultaneously reach Central Asia on affinitive resources and engage users in the repositioning of the drug. Also carried out a comprehensive work on managing the reputation of the drug.

Скриншоты

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