Proмаленьких

Главное о кейсе

40 000 discussions, 25 000 trial kit orders.

Бизнес-задача и ее решение

Pro Plan is a specialized food for kittens. The task was to tell about the the care and special nutrition for a small pet, gather some information from users about their experience and launch a digital campaign to motivate customers to order trial samples of food.
Maxim Vitorgan is a famous young father. We made the video, in which it seems that he tells about the appearance of a child in his life, but in the final it is clear that it was a kitten.
We got amazing results!

Прочая информация о кейсе

Activation campaign with the participation of famous Russian actor Maxim Vitorgan

Видео