Интеллектуальный клуб Ambassador

Главное о кейсе

12 mil users
45 mil runs
99608 switches to the promo-site
13246 users passed all through the communication

80% of the target audience were reached during the campaign.

Бизнес-задача и ее решение

Targets
We were to build up the awareness of the brand and its philosophy:
To develop the image of the brand and to escalate its recognizability
To tell the users about the product
To promote the first trial of the product
To get the brand’s philosophy across the wide audience


Solution

In Ambassador Intellectual Club users were to answer several questions within a short time. Each week 3 users were awarded with prizes (a branded thermal mug and a set of Ambassador coffee). The winners of each week became participants of the Supergame and obtained the opportunity to win valuable prizes.

Within the game we have launched an additional competition named “the Football flash” devoted to FIFA World Cup. In this game users were to answer football questions in order to win an additional valuable prize.

Tools:
Gamification
Interesting and attractive content
Native format

Прочая информация о кейсе

About the Client
Ambassador coffee was not widely known in Russia and had a low “ever tried” base.
We have built a digital ecosystem devoted to expansion of the brand’s philosophy. One of the key elements of this ecosystem is Ambassador Intellectual Club – an online game which corresponds to one of the most viewed intellectual TV-shows in Russia.

Скриншоты