Возмутительный запуск BMW M4 LCI.

Главное о кейсе

Unique reach in social media — 1 000 000 people; ~ 2 000 000 impressions; > 800 test drive requests.

Бизнес-задача и ее решение

How to tell about the most outrageous sports car?

Most cars in communication appeal to admiration — and they all blend into a faceless clutter. That’s why we decided to be straightforward telling about the true nature of BMW M4 Competition — outrageous troublemaker. Since Facebook allows audience to react not only with «likes» we just had to reserve the most powerful emotion. Outrageous.
We reached our audience on Facebook and Instagram to show them our website about the new M4. Unfortunately, it was closed until we’d collected 1000 «outrageous» reactions on our post.
Our approach had a huge success: we’ve engaged the audience and reached the planned KPI in just two days of the campaign.

Прочая информация о кейсе

Integrated digital campaign