Dumpling-bar OLEN

Главное о кейсе

6 000 Instagram followers

monthly target audience coverage: over 20 000 of users

Бизнес-задача и ее решение

The idea was to make social networks of OLEN as creative and attention-grabbing as possible. We have teamed up with Vladimir Godnik — one of the best Studio photographers in Voronezh. Every month we prescribe a document with creative ideas for photos, which we later implement in two stages. Firstly, we prepare everything important in the Studio with the participation of OLEN, models and plenty of props. And than together with the team of our designers, we finalize each story. We use nine approved colors as the substrate for the photo and add static or motion elements to make a bright, sometimes absurd, grotesque picture with an easy challenge to the audience. Also, we post stories from dumpling bar, with short staff interviews and food photos.

Solution: development of creative content, professional photo shoot with interesting ideas, photo production and layout design, funny copywriting - all of that makes the image and the whole style of the account unique .

Total creative, vivid colors and a drop of madness.
Add to this short and funny texts without daily greetings and all the hackneyed stuff this is how we make a new recognizable dumpling bar OLEN social media.

Прочая информация о кейсе

SMM. Creativity. Dumplings
Dumpling bar Olen has opened in Voronezh, Russia in September 2016. (OLEN means A DEER in Russian). Olen’s guests can taste various combinations of dough, mince and sauces. Olen chefs support a humanistic way of work — to make dumplings with their own hands. Olen’s founder’s goal is to create a space where everyone can feel like at home. Our agency has developed OLEN’s logo and corporative identity.
We are also working on the design and SMM of the dumpling bar chain. We created original viral concepts, reinforce ideas with graphic design, production and copywriting.

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